With a proven and successful record in the UAE and well-established business model, we are growing regionally in GCC and have the vision to be the first casual dining franchise restaurant in the world that makes people happy and healthy with the fine taste of Persia.
We are seeking committed entrepreneurs to share our vision and have the passion to contribute to our success and growth story. The story all started in 1995 when Mr. Sharif Alulamaran “Al Borz”, a family business in Dubai, UAE which became a popular Persian fine dining place in no time at all.
In fact, Persian cuisine is a combination of rice centered around Kebab which is grilled meat such as lamb, chicken or fish and cooked with herbs and vegetables such as saffron, onions, pipers, parsley and cinnamon.
Mr. Sharif introduced Persian cuisine to the food industry in a systematic and professional way with his intense passion and creativity.
Later in 2001, he launched the first “Noon & Kabab” outlet with three other Emirati nationals in Lamcy Plaza, Dubai and the concept grew into the premiere casual dining restaurant chain in the UAE.
Ideally situated in prime locations within leading malls, Noon & Kabab enjoys a great brand recognition and popularity as a favourite and casual dining choice among residents and tourists.
Highly profitable business with a wide combination of authentic and healthy dishes full of flavor and top-quality ingredients and fresh bread, we satisfy the palate of our guests from different cultural backgrounds.